How To Start A Business
How To Start A Business In 2021
Learning how to start a business has never been easier than in today’s digital-based economy. In 2021, new entrepreneurs have more opportunity than at any other point in human history. Thanks to the proliferation of the internet into every industry, digital-based skills have become more valuable while the difficulty associated with learning those skills has been almost entirely eliminated thanks to innovate softwares with a keen eye for designing an intuitive user-experience. All of this and more contribute to the renaissance happening now in our economy. Instead of an ecosystem leftover from the Industrial Age, we are shifting into a Digital or “Space Age” wherein humanity learns to work on their own terms and utilize technology to accomplish our shared vision. If you are wanting to learn how to start a business, now is the best time to begin.
On this episode of the Beyond Homo Sapien podcast, I breakdown what I’ve learned from starting businesses over the last six years. Although I am still a relative beginner, I have been able to support myself full-time as a business development consultant since leaving the Army at the beginning of 2020. Listen to this episode and learn the 3-step approach to starting a business that contributes to the evolution of humanity:
Starting A Business In 2021
2020-2021 has brought a paradigm shift in our economy. If you want to start a business in today’s digital-based marketplace, it is important you develop skills that are relevant and valuable to the people in our world today. Good news for you: many of the technologies in high-demand in 2021 are easy to learn and might only take a few months of self-education to gain a journeymen level of understanding.
Starting a business today takes commitment, willpower, and self-determination.
Here is a 3 step approach to starting a business that will work for anyone who invests the time and energy required to succeed:
Step 1: Get Started On Your Business
Starting your business requires identifying a passion and taking action to make your vision a reality. It might sound too-simple but this is the hardest part in starting a business: GETTING STARTED! Too often, new entrepreneurs get stuck in “paralysis analysis” or “imposter syndrome”… These times of over-analysis or self-doubt often keep potentially successful ventures from ever seeing the light of day. Rather than spending years developing the “perfect” business plan for a venture that will never exist, take small actions everyday towards building a massive empire over a long stretch of time.
As you begin to move forward towards starting your business, you will gain clarity and traction along the way.
Willpower is needed to succeed as an entrepreneur. In order to move the needle forward in your financial ambitions, you need to overcome the limiting beliefs that are holding you back from getting started. Instead of making excuses for why you cannot begin, it is time to identify a passion-project you want to start and just get going.
How To Get Started In Business
Begin your business venture by identifying an area of interest. In the best case, this will also be an area where you are skilled and already have some knowledge. However, you can also assume the role of “the investigator” and document the learning of a new topic and sharing what you learn with a growing audience. If you are already an expert in a valuable field (chiropractic care, medicine, engineering, marketing, etc.) then you can simply create an online platform where you expand your reach by sharing your expertise.
If you want to start a business but have zero skills at the moment, you are in the right spot. The best place to begin is by using a platform where you enjoy publishing content to grow your audience. When I began my journey as an entrepreneur in 2015, I started a podcast about Brazilian Jiu-Jitsu. For two years, I learned the ins-and-outs of recording podcasts, running a YouTube channel, editing audio, and marketing a show on social media. This opportunity led to me building a network and learning some valuable skills. As a result, I ended up managing the social media channels for Yoga for BJJ thanks to an offer from my friend Sebastian who I had met through my podcast. Over the years that have passed, I have built a business development agency that helps clients grow their business through creating and executing a systemized digital marketing strategy. Since leaving the Army at the beginning of 2020, I have been able to support myself full-time through this business.
My path to starting a business will not work for everyone but it has worked for myself and many of the folks I have met along the way.
To summarize step 1 in this process of starting a business:
Identify something you’re passionate about and GET STARTED creating content and taking action towards creating an online platform. For example, if you love to write and you have a passion for sewing, start a blog about sewing and share what you have learned. Document your different sewing projects and help others get started on their own journey. If you enjoy being on camera, start a YouTube channel. Don’t want to be on camera and hate writing? Creating a podcast is a great route for you. Regardless, of what you do, you will experience the personal development that comes along with entrepreneurship and you will begin to move the needle towards financial and lifestyle success. You will begin to create momentum.
Looking to make videos and begin as a YouTube content creator? Download Lightworks and use the camera on your phone to begin. It does not require all the fancy bells on whistles to begin publishing your videos.
Want to begin writing blog posts? Learn how to publish on WordPress by watching a YouTube walkthrough like this one. Once your blog site is up and running, it is simple to publish a post each day. Use Google trends to do some basic keyword research for free and learn what everyone is searching on Google. Make your content accordingly and get to work publishing!
If you want to learn how to start your business, here is the “big secret”: it takes consistent effort every day. Time to get started today by publishing your first video/podcast/blog… You can do this!
What happens after you get started on your business? Begin to learn valuable skills that will create income for you and your family. This is only the beginning!
Step 2: Learn Valuable Skills For Your Business
Once you have started your business by creating an online platform, it is time to level up your skillset. Be warned: this process can take YEARS. There is no “get rich quick” scheme and success is a mindset that must be developed over time. Even the children of the wealthiest individuals must still be taught the secrets of success and how to manifest and manage their ideal life.
Time to add value to yourself! Once you have started your passion-project, it is time to increase the skillset and knowledge-base that you possess. To earn more money, you must become more valuable. In step 1, you get started. Step 2 is where you become the most successful version of yourself by leveling up in WHAT you know.
Learning how to start a business involves learning the skills related to the business. For example, if you are operating a new YouTube channel, you need to learn video editing, audio recording, basic cinematography, lighting, and more associated with creating the videos themselves. You must also study search engine optimization (SEO) and learn the basics of keyword research. In order to be a successful YouTube creator, you must title your videos and write descriptions in accordance with what is actually being searched on YouTube. Furthermore, you must strive to UNDERSTAND the needs of your audience and create content accordingly. Through mastering the YouTube platform over a number of years, you will begin to also master these other skills.
One more example to help you start your business: If you start a blog about documenting your journey to become the world’s greatest chef, you are also learning how to build websites. In order to be a successful blogger, you must learn how to create a blog on the internet and keep it managed. While a blog might take years to provide a full-time income, you can learn how to build websites in a number of months and begin charging others for that service relatively fast in comparison.
Once you have acquired an intermediate level of skill with your new business, you can monetize the skillset that you have built. If you have mastered the art of video editing for your YouTube channel, you can begin to offer video editing services to others. Once you have built a reputation for yourself as a reliable editor, you can begin to charge more for your time and eventually support yourself only on this skillset if you so choose.
While getting started with your business, continue to work your day-job and take your time. Ensure that you have a true understanding of the skills you have built but avoid paralysis-analysis. There is a balance that must be navigated but do not waste time being caught in your limiting beliefs.
Over the course of time, you will master these new business skills and be able to charge others for your time. Once you are at that level, it will be in your best interest to expand your network and begin to grow your influence. By providing support to those in need, you can get started on your new business and build your ideal life.
Step 3: Grow Your Business By Helping Others
Time to grow your new business through helping other people. By building an online platform, you can begin to grow your network, audience, and influence. Through creating a network of like-minded human beings, you can find your ideal role in the ecosystem that you have developed for yourself. When you develop a valuable skill set that provides invaluable support to those people, you will have unlocked the secrets of wealth. By continuing to provide value to your network on a consistent basis, you enter into the energetic pathways of giving and receiving. You become aligned with your true potential and all of life expands.
Step 3 is simple: find people to help and start helping them with your newfound skillset.
In the beginning of growing this business, help people for lower fees than anyone else and get some experience. Although you should begin to get paid more for your work after demonstrated success, it is OK to accept some cheaper jobs in the beginning to build your reputation. Once you have built a portfolio of your work, it is time to begin charging market-value for your service.
In business, your portfolio of results is everything. Once you have created a track record of undeniable wins for your clients, the business becomes easier to grow. Suddenly, you are getting new clients from referrals and you have more work than you thought possible. Now is the time to quit your day-job and take your new business to the next level. Congrats! You have achieved what many deemed “impossible” and started a successful business based around the needs of others and where you fit into that ecosystem.
How To Start A Business – Conclusion
Want to get started as a new entrepreneur? Follow this 3-step process that worked for me and so many others. Here is a summary to help you start your business in 2021 and get started creating your dream lifestyle:
Step 1: Get started creating an online platform based around your passions. Find something you enjoy doing and document the process on a podcast, blog, or YouTube channel.
Step 2: Develop valuable skills by working on your new online business. Seek to master the ins-and-outs of the technologies and skills associated with your venture.
Step 3: Grow your network and begin to help people solve their problems using your new skillset. Get started providing value to people.
Do not forget: starting a new business takes time, consistent effort every day, and the willpower to succeed. If life gets you down, then it is time to rise back to the top. Instead of letting the obstacles of life prevent you from starting your business, choose to always persevere. Keep in mind that all obstacles are opportunities to succeed, pivot, or find a new way forward.
Learning how to start a business in 2021 involves learning a valuable skillset. To begin educating yourself, start your own brand and take action towards growing your message each day. By improving your position over a long enough period of time, you will be surprised at the results. With consistent effort, you will find success.
Remember that becoming a new entrepreneur is an emotional and spiritual experience. By going through the baptism of starting a business, you enter into a lineage of job-creators and opportunity-builders that has advanced our species to its current point. Given the state of our collective world and economy, we need brave souls with adventurous spirits to guide us into a better future. To solve our current problems, we must innovate solutions. By doing so, we create a wavelength of opportunity for the entire world that can bathe our previous darkness in a new sunlight.